Upon first looking at a pair of Skidders shoes for toddlers you don?t know what to make of it. Is it a shoe? Is it a sock? How do you put it on? After a short while, it starts to make sense. It?s a shoe with the benefits of a sock. Or maybe it?s a sock with the benefits of a shoe. Either way, Skidders has redefined the footwear business by creating a new category of shoes.
Skidders launched their original collection of shoes back in 2008 and it quickly caught the attention of several major retailers, including Babies R Us and Famous Footwear. Three years later and Skidders has developed several new product extensions and taken on major license brands such as MLB Major League Baseball, CLC University teams, Nickelodeon?s Spongebob, Dora, Diego and HIT?s Thomas the Tank. Skidders also mentioned on their facebook page that they have several more licenses currently under contract.
The new products are designed around the idea of ?non-slip? or as they call it ?Gripper? footwear products. Skidders has a collection of Skidders Socks for use indoors on wood and tile flooring. The sock has a unique outsole that they view as a ?True Gripper Sock? and not similar to the other brands that simply print dots on the bottom that don?t offer real traction.
Skidders also has a collection of Women?s products, including Gripper Socks, Spa Grip Socks and soon to be released Comfort Flats. The reason for the women?s collections is for all the hard working Moms that chase kids around the house and require traction on wood floors.
It is such an interesting brand that it is no wonder that over 22,000 people have become fans of Skidders on facebook. We recently discovered they have a special facebook promo code: SKID20 and it let?s customers take 20% off their entire order at http://www.SKIDDERS.com
It seems to be difficult to explain how interesting and cool Skidders truly are so we suggest you visit the website. They have a 3-minute video under the header ?What are Skidders?? that describes the product and also introduces some of their upcoming products.
Based on the feedback on facebook, it appears that Skidders are appreciated by parents. The rapid growth of the company and the increased brand awareness has also helped create a trust in the brand. Skidders are a step in the right direction.
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